Unboxing the red iPhone
A portion of each sale of the phones will benefit the charity, for which Apple has already raised around $130 million. This accounts for more than a quarter of the $465 million the charity has raised to help battle HIV/AIDS in sub-Saharan Africa.
The new iPhone joins a number of other (RED) Apple products, including Beats headphones and other accessories. Apple has also contributed App Store purchases to the charity.
Apple is the largest corporate donor to the fund. The charity’s other corporate partners include SAP, Salesforce and Bank of America.
The phone has a sharp red back, with a white front and a silver Apple logo on the back.
The phone is available in the U.S. this week and will be in 40 other countries later this month and five more in April.